✳Instagram · A PRACTICAL NOTE FROM STANLY
Reels or TikTok? Follow the customer.
You don’t have to be everywhere on day one.
In this note01 Start with your existing audience02 Reuse the idea, adapt the edit03 Measure a useful next step
Start with your existing audience
If customers already message you on Instagram, make that path easier before adding a new channel. If your niche has an active TikTok community, test there with a small, sustainable batch of videos.
Reuse the idea, adapt the edit
The same useful idea can become a short video in several places. Check pacing, captions, safe areas and licensed audio for each platform rather than blindly reposting.
Measure a useful next step
Ask whether the videos lead to profile visits, questions or bookings. Views can help discovery, but the right conversation is what moves a small business forward.